How much time and money have you lost trying to promote your music in wrong ways?
How many times have you tried to spam your music only to be ignored and rejected?
I bet a lot because although this is the easy way everybody does exactly that with no results. Only a few people know how to actually market and they are the ones who always win.
So if you don't want to be ignored and rejected like everybody else and stand out from the crowd you MUST do things differently.
So lets get into the 5 free ways to promote your music including secret growth hacks.
1. Create Visual and Audio Content for Online
Video is one of the most powerful marketing tools in your arsenal. ... You can share it on your own website, on social media, in your email, and in your ads.
Making unique and rich content comes down to one word: DOCUMENT.
We live in a 'reality' show world.
Audiences peeping behind the curtain on their favorite artist's life. Document your entire musical journey with your phone and digital camera. Spit from bars with your homeboys and share it on youtube. In a studio session tomorrow? record it.
In your room writing lyrics with a pen and pad? set up your phone and record time-lapse.
There are so many video content ideas for recording artists. Here's a few more:
- Public performances
- Radio interviews
- Rap cyphers with your friends
- Time lapse videos of you making a song
- Q&A sessions on Instagram LIVE
- Behind the scenes look behind a specific song you wrote, what it means to you and why you wrote it.
The key here is to give your audience a more closer look into who you are, what you do and how you do it.
2. Collaborate with other artists
When artists work together, they promote each other on their respective organic as well as digital channels which helps them both grow their reach.
Collaboration helps you create a brand image around your name. Perform with bands and artists that support the causes you relate with.
Consider recording a song together. This is a great way to draw the attention of your fans.
Recording a song together fuels creative exploration and enable you to create something fresh.
Fans of both parties involved will be able to explore new music styles and get hooked to your music.
Social media is the quickest way to collaborate with and help out other artists. Exchange tweets about each other and encourage followers to follow each other’s pages.
Similarly upload Facebook statuses about each other, promote each other’s shows and albums, feature on each other’s YouTube channel and post pictures of each other on Instagram.
Social media is a great way to get more fans through collaborations.
3. Create Music for YouTube Influencers
In the old days, a DJ had to break a record first, on radio or at a live event, in order to influencer other DJs to play it, eventually spreading the song.
Nowadays, through the lightning speed of social media, DJs are almost pressured to play songs made popular on social media.
So what does this mean for your music and HOW will it promote your music for free?
YouTube influencers need music for their channels but have to PAY for music because
1. Nothing in life is free (except for these tips lol)
2. There account will receive a strike if they used music without the permission from the artist.
so most of them resort to using YouTube royalty free music which basically sucks and is used by every other YouTuber so ultimately, their audio for each video is unoriginal, boring and been heard a million times already.
But here's the part where you come in.
By reaching out to social media influences and asking them if they need custom music for their channels, a lot of them will be open toy having you do just that for them.
They get a free custom song for their channel in exchange for crediting you in the video or in the description box down below. Either way its a win-win for both of you.
4. Networking Online with Industry Professionals
Did you know that by GIVING first we activate a universal law called "The Law of Reciprocation" which states:
when someone does something nice for you, you will have a deep-rooted psychological urge to do something nice in return.
This my friend is the basis and foundation for a good business relationship.
Imagine someone approaching you and saying "I need help" vs. "how can i help you out?".
Which statement are you more likely gonna wanna speak to, hear out and potentially do business with.
It's all in the approach so the next time you want a favor, a freebie or anything from someone (you don't know) ask what you can give to them first because we know according to the "law of reciprocation", they'll likely feel obliged to return the favor.
Notice I said 'likely' because it's not always the case although highly probable.
What can I GIVE them though?" We all have something on our heads another human being would pay to know. e.g knowledge, expertise, resources, tools, tips and recommendations. My free logic pro video tutorials are a prime example of giving. I give so much FREE value in the form of knowledge and advice, that
they almost feel that psychological urge to do something nice in return for me which is usually buying my products.
5. Collect Emails from Fans
Capturing emails are important because it is one of the cheapest, easiest ways to connect and stay engaged with customers (and boost revenue).
Actually, even more than 4000% is possible. According to the Direct Marketing Association, email marketing ROI is around 4,300%
#1 - The main reason you need an Email List is to establish a direct and predictable method of connecting with people who are genuinely interested, and gave you permission to send them promotions, news and updates in their Email.
#2 – You have control over your list and you're not influenced by decisions of others. If your Instagram account or YouTube got hacked or shutdown, your only way of communication with your audience is gone.
Your email list is yours FOREVER. You own it.
